FC Barcelona Faces Backlash Over Sponsorship with Obscure Crypto Firm
FC Barcelona has sparked controversy after entering a three-year sponsorship deal with Zero-Knowledge Proof (ZKP), a little-known blockchain startup registered in Samoa. The partnership, announced on November 15, has drawn criticism for aligning the club with a company that lacks transparency and has minimal digital presence.
Critics argue the MOVE reflects Barcelona's desperation for revenue, potentially exposing fans to financial risks. The EU lists Samoa as a tax haven, further complicating the optics. ZKP's social media following numbered only dozens at the time of the announcement, raising questions about the firm's legitimacy.
The deal took a darker turn when controversial influencer Andrew Tate promoted zero-knowledge proof systems hours after the announcement. A version of his video featuring ZKP's logo later appeared on the company's Telegram channel, adding to concerns about questionable associations.
